Imagine your dream car. Imagine the feel of its lush seats, the feel of its powerful engine, the feeling you get when you proudly take your friends for a spin. Imagine being gifted one.
The only thing you need to do, is persuade the person to buy one, face to face.
How would you do it?
Talk about the cutting edge technology inside? How people love it? Why you love it?
Would you first ask the person where she lives and if she even likes to drive? If she lives in NYC, than you’re out of luck.
How might it look if we use empathy to understand other people's perspective, before we try to persuade them to purchase an item, to buy into an idea, to make change?
Thanks for caring!