Billion dollar words
Just Do It.
The happiest place on earth.
It takes just a few simple words for some of the greatest brands in the world to create an emotional response.
American companies will spend an estimated $240 Billion dollars on ads in 2019, using simple memorable words.
Now consider ….
Strategic out-of-the-box thinking.
What emotional response do these words create? If companies are spending billions of dollars using simple words, what’s led intelligent, well-meaning business leaders to go in the opposite direction?
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