Billion dollar words

Think Different.

Just Do It.

The happiest place on earth.

It takes just a few simple words for some of the greatest brands in the world to create an emotional response.

American companies will spend an estimated $240 Billion dollars on ads in 2019, using simple memorable words. 

Now consider ….

SWOT analysis.

Gain alinement.

Strategic out-of-the-box thinking.

What emotional response do these words create? If companies are spending billions of dollars using simple words, what’s led intelligent, well-meaning business leaders to go in the opposite direction?

Thanks for caring!

With gratitude,

Anwell Tsai