Homebuilders often introduce themselves as someone who build high-quality custom homes. But has anyone ever said they build low-quality homes?
Bob was different. He told a story. Bob talked about how he loves his wife and how they have a tradition of spending Sundays together. But, Bob tells all his workers, he does not want to get a call on a Sunday afternoon when he’s at the grill enjoying a beer with his wife. The last thing he wants to do is spend time away from her fixing things that break down.
Most builders say the same thing. Bob’s is memorable and believable.
How might you tell a story about your work?
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