Double Chocolate Chip Cookies

Crisp outside. Chewy inside. Pops of chocolate melting in your mouth. I could eat chocolate chip cookies every day. 

I found a French bakery with incredible chocolate chip cookies well worth the thirty-minute drive. After tasting one, I was hooked.

They also offer a double chocolate chip cookie. The first bite was heavenly. Double the flavor. The second bite was a little too chocolatey. By the third bite, I didn’t feel like finishing.

What happened?

The chocolate flavor was too intense. Instead of pops of chocolate, the cookie was all chocolate. There was no contrast in flavor between the dough and the chocolate.

Chefs understand the importance of contrast. That’s why they spend hours creating the right sequence of flavors and dishes for tasting menus. 

Contrast is equally essential when pitching ideas. Our minds don’t do absolutes. How desirable a solution, product, or company is depends on what the comparison group is.

How might you create contrast the next time you pitch your idea?

Thanks for caring!

With gratitude,

Anwell