Slaying the attention monster

In the modern attention economy, breaking through the noise and overcoming IDC (I Don’t Care) is the biggest hurdle.  

To do that, you’ll have to slay IDC’s cousin, IDK (I Don’t Know).  To get people to care, they have to know what your idea is first. In plain English.

How often have you heard people pitch ideas that fail to address this 2-headed monster?

What can you do the next time you pitch an idea to slay the beast?

Thanks for caring!

With gratitude,

Anwell Tsai