Anwell Tsai
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Speed limits

10/17/2021

 
How often have you gone over the speed limit this month?

Likely, you’ve passed dozens of “caution” and “slow down” signs. Unfortunately, we see them so regularly, they cease to jump out.

I came across a new sign. It said, “Drive like your kids live here.”

This sign stuck out. It’s memorable. It worked because it’s different. 

Next time you pitch your idea, how might you massage your message, so it stands out?

Thanks for caring!

With gratitude,

Anwell

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