What Amazon can't do.
Amazon is one of the most innovative companies in the world. It’s also one of the wealthiest. It has resources most companies dream about. Yet, even Amazon can’t do everything. They say no to incredible customer service. They say no to selling luxury goods. They say no to companies who don’t want to offer the lowest prices.
By saying no to many things, they have the resources to say yes to their core values. They make sure they’re world class at what they're good at.
We don’t have the resources Amazon has. What happens when a PhD works on projects a college grad can do? It slows things down. It keeps our real work from being world class.
What are some things we might drop so we can do the real work at a world class level?
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