Your dream kitchen

​What’s your dream kitchen like?

A high-end custom German kitchen designer pitched his services. After listening to our ideas, he would create three kitchen designs. The first would capture everything we asked for. The second would capture what he would do if he owned the space. The third would combine elements of the first two. 

As a professional who has designed hundreds of kitchens, he could easily find issues with our ideas. However, he also recognized that clients without trained eyes would have difficulty being open to his ideas. That’s why his first design would reflect our dreams. Then, after we felt satisfied and heard, we would be open to seeing a different, better plan. 

Most of us are not renovating our kitchen. However, many of us do give proposals and pitch ideas. For your work, how might you strategically offer three options?

Thanks for caring!

With gratitude,

Anwell